Privacy Policy

Effective Date: 07/08/2025
Business Name: Digital Orchard
App Name: Sprout

ABN: 435 356 699 252

At Digital Orchard we are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) (Australia), the Australian Privacy Principles, and the Privacy Act 2020 (New Zealand).

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use the Sprout app or website.

1. What Information We may Collect

We may collect:

Your full name (first and last)
Your email address
Your phone number
Payment details
Your child’s name
Your child’s age
Your child's email address
Automatically collected data using cookies (e.g., IP address, device type, app usage) Please see section below on cookies for more information
Information about your activity on our Website and mobile applications
We may receive information about you when you connect a third-party service to our platform. For example, you may grant our services (including through our app) permission to access, collect, display, and store files from your device, such as images. We only use images that you choose to upload via our app or website, and solely for specific purposes—such as setting a profile photo or assigning an image to a goal (where applicable).

2. How We May Collect Information

We may collect personal information when you:

Sign up or register on Social media, Sprout app or Website
Fill out forms or provide information via the app
Contact us via email or live chat
Use our mobile application or website, which may collect technical and usage data via cookies and analytics tools
Through third parties such as service providers or partners
Public sources
Any party authorized to act on our behalf
We may engage Stripe Payments Australia Pty Ltd (ACN 160 180 343) (“Stripe”) to provide payment processing, analytics, and other business services. In doing so, Stripe may collect personal information through cookies and similar technologies. This information may include transactional details and identifying data about the devices used to access its services. Stripe uses this data to operate, maintain, and improve the services it provides to us, including fraud detection, loss prevention, authentication, and performance analytics. To facilitate these services, Stripe may share certain personal information with Digital Orchard/Sprout App—such as your payment method details (e.g. the last four digits of your card number and expiration date). Stripe may also update this information, in collaboration with your card issuer, to ensure seamless transaction processing.
For more details about how Stripe collects, uses, and protects personal information, please refer to its privacy policy at https://stripe.com/privacy.

3. Why We May Collect Information

We use your information to:

Provide and manage services via Sprout
Respond to your questions or feedback
Send updates or marketing materials (only with your consent)
Improve the Sprout app experience
Ensure legal compliance and platform security

4. Sharing Your Information

We do not sell your personal data. We may share it with:

Our staff and contractors
Trusted service providers (e.g., hosting, email, analytics)
Legal or regulatory authorities, if required by law
Anyone you authorise us to share with

We may transfer data outside Australia or New Zealand, but only with proper security and legal safeguards.

5. Data Security & Storage

We use industry-standard practices to protect your information:

Encrypted data storage
Secure servers
Access controls and authentication
Regular software updates and backups

We take reasonable steps to protect your personal information from loss, misuse, interference, and unauthorized access, modification, or disclosure.

However, please be aware that transmitting information over the internet carries inherent risks. While Sprout uses SSL security protocols to safeguard communications, we cannot guarantee the security of information while it is in transit online and do not have control over it during that time.

When personal information is no longer required for our business purposes or to meet legal obligations, we will take all reasonable steps to destroy or de-identify it.

If you would like us to destroy or de-identify your personal information, you can contact us at info@thesproutapp.com.au.

We will make reasonable efforts to comply with your request, unless we are legally required or permitted to retain the information.

Please note that the Sprout website(s) and app(s) may include links to third-party websites.

These external sites may collect personal information, and we are not responsible for their privacy practices. We recommend reviewing their privacy policies directly to understand how they manage your data.

6. Your Rights

Under Australian and New Zealand laws, you have the right to:

Access your personal information
Request correction of inaccurate data
Withdraw your consent (e.g. unsubscribe from marketing)
Make a complaint to the OAIC (Australia) or Privacy Commissioner (NZ)

7. Children’s Information

Sprout collects your child’s name, age, image and email address only from you, the parent or guardian. This is only collected for the usage of the app functionality. These do not need to be supplied should you not wish to do so. We do not collect personal data directly from children under 13. By using Sprout, you confirm you are legally permitted to provide your child’s information.

8. Contact Us

To access or update your information, or ask questions:

Email: info@thesproutapp.com.au
Business Name: Digital Orchard
We aim to respond within a reasonable timeframe.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted in the Sprout app and on our website with a new "Effective Date". We encourage you to review it regularly.

Sprout – Cookie Notice

Sprout uses cookies, tracking pixels and similar tracking technologies (collectively, 'cookies') on our website and mobile app to:

Improve user experience
Understand how users interact with our services
Save your preferences (e.g., language, login status)
Preventing Fraudulent activities
Improving Security
Deliver relevant content
Reporting. Allowing us to analyze performance of our service and marketing analytics
Our systems automatically record various details when you interact with our online services. This may include information such as software versions, device identifiers (e.g. IP addresses), location data (if enabled), timestamps, file metadata, referring websites, data entered, and user actions like links clicked.
In some instances, third parties may also use cookies and similar technologies as part of the Sprout App services. These tools may be used for purposes such as conducting surveys, delivering targeted advertising, analyzing website usage, and managing email campaigns.
Enable us to maintain our legal requirements under law
Protect our legal rights and resolve any complaints/disputes

By using our website or app, you consent to the use of cookies as described in this notice. You can control or disable cookies through your browser or device settings. Disabling cookies may affect functionality.