Privacy Policy

Effective Date: 20/01/2026
Business Name: Digital Orchard
App Name: The Sprout App

ABN: 435 356 699 252

At Digital Orchard, we are committed to protecting your privacy in accordance with applicable data protection laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (Australia), the Privacy Act 2020 (New Zealand), the UK General Data Protection Regulation and the Data Protection Act 2018 (United Kingdom), and the Protection of Personal Information Act, 2013 (South Africa).

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use the Sprout app or website.

1. What Information We may Collect

We may collect:

Your full name (first and last)
Your email address
Your phone number
Payment details
Your child’s name
Your child’s age
Your child's email address
Automatically collected data using cookies (e.g., IP address, device type, app usage) Please see section below on cookies for more information
Information about your activity on our Website and mobile applications
We may receive information about you when you connect a third-party service to our platform. For example, you may grant our services (including through our app) permission to access, collect, display, and store files from your device, such as images. We only use images that you choose to upload via our app or website, and solely for specific purposes—such as setting a profile photo or assigning an image to a goal (where applicable).

2. How We May Collect Information

We may collect personal information when you:

Sign up or register on social media, Sprout app or Website
Fill out forms or provide information via the app
Contact us via email or live chat
Use our mobile application or website, which may collect technical and usage data via cookies and analytics tools
Through third parties such as service providers or partners
Public sources
Any party authorized to act on our behalf
We may engage Stripe Payments Australia Pty Ltd (ACN 160 180 343) (“Stripe”) to provide payment processing, analytics, and other business services. In doing so, Stripe may collect personal information through cookies and similar technologies. This information may include transactional details and identifying data about the devices used to access its services. Stripe uses this data to operate, maintain, and improve the services it provides to us, including fraud detection, loss prevention, authentication, and performance analytics. To facilitate these services, Stripe may share certain personal information with Digital Orchard/Sprout App—such as your payment method details (e.g. the last four digits of your card number and expiration date). Stripe may also update this information, in collaboration with your card issuer, to ensure seamless transaction processing.
For more details about how Stripe collects, uses, and protects personal information, please refer to its privacy policy at https://stripe.com/privacy.

3. Why We May Collect Information

We use your information to:

Provide and manage services via Sprout
Respond to your questions or feedback
Send updates or marketing materials (only with your consent)
Improve the Sprout app experience
Ensure legal compliance and platform security

Where required under applicable law (including the UK General Data Protection Regulation), we process personal information on one or more of the following legal bases:

your consent
the performance of a contract with you (for example, to provide app services)
compliance with our legal obligations
our legitimate interests, where those interests are not overridden by your rights and freedoms.

4. Sharing Your Information

We do not sell your personal data. We may share it with:

Our staff and contractors
Trusted service providers (e.g., hosting, email, analytics)
Legal or regulatory authorities, if required by law
Anyone you authorise us to share with

We may transfer personal information outside Australia, New Zealand, the United Kingdom, or South Africa. Where we do so, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections and security measures, in accordance with applicable data protection laws.

5. Data Security & Storage

We use industry-standard practices to protect your information:

Encrypted data storage
Secure servers
Access controls and authentication
Regular software updates and backups

We take reasonable steps to protect your personal information from loss, misuse, interference, and unauthorized access, modification, or disclosure.

However, please be aware that transmitting information over the internet carries inherent risks. While Sprout uses SSL security protocols to safeguard communications, we cannot guarantee the security of information while it is in transit online and do not have control over it during that time.

When personal information is no longer required for our business purposes or to meet legal obligations, we will take all reasonable steps to destroy or de-identify it.

If you would like us to destroy or de-identify your personal information, you can contact us at info@thesproutapp.com.au.

We will make reasonable efforts to comply with your request, unless we are legally required or permitted to retain the information.

Please note that the Sprout website(s) and app(s) may include links to third-party websites.

These external sites may collect personal information, and we are not responsible for their privacy practices. We recommend reviewing their privacy policies directly to understand how they manage your data.

6. Your Rights

Depending on your location, you have the right to:

access your personal information;
request correction of inaccurate or incomplete information;
request deletion of your personal information, subject to legal requirements;
withdraw your consent at any time (for example, by unsubscribing from marketing communications);
object to or restrict certain processing of your personal information;
request a copy of your personal information in a portable format (where applicable); and
lodge a complaint with a relevant data protection authority.

You may lodge a complaint with:

the Office of the Australian Information Commissioner (Australia);
the Office of the Privacy Commissioner (New Zealand);
the Information Commissioner’s Office (United Kingdom); or
the Information Regulator (South Africa).

To exercise any of these rights, please contact us using the details below.

7. Children’s Information

The Sprout App may collect your child’s name, age, image, and email address only from a parent or legal guardian and solely for the purpose of enabling app functionality. Providing this information is optional.

We do not knowingly collect personal information directly from children. By using Sprout, you confirm that you are a parent or legal guardian and are legally permitted to provide your child’s information.

If you believe that a child’s personal information has been provided to us without appropriate consent, please contact us and we will take reasonable steps to investigate and address the matter.

8. Contact Us

To access or update your information, or ask questions:

Email: info@thesproutapp.com.au
Business Name: Digital Orchard
We aim to respond within a reasonable timeframe.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted in The Sprout app and on our website with a new "Effective Date". We encourage you to review it regularly.

Sprout – Cookie Notice

The Sprout App uses cookies, tracking pixels and similar tracking technologies (collectively, 'cookies') on our website and mobile app to:

Improve user experience
Understand how users interact with our services
Save your preferences (e.g., language, login status)
Preventing Fraudulent activities
Improving Security
Deliver relevant content
Reporting. Allowing us to analyze performance of our service and marketing analytics
Our systems automatically record various details when you interact with our online services. This may include information such as software versions, device identifiers (e.g. IP addresses), location data (if enabled), timestamps, file metadata, referring websites, data entered, and user actions like links clicked.
In some instances, third parties may also use cookies and similar technologies as part of the Sprout App services. These tools may be used for purposes such as conducting surveys, delivering targeted advertising, analyzing website usage, and managing email campaigns.
Enable us to maintain our legal requirements under law
Protect our legal rights and resolve any complaints/disputes

Where required by law (including in the United Kingdom), we will obtain your consent before placing non-essential cookies on your device. You can manage your cookie preferences through your browser or device settings. Disabling cookies may affect functionality.